True North Compliance Podcast
Navigating Canadian Business Regulations: What’s Required, What’s Optional, and What Could Cost You
We explore government-imposed rules (at the local, provincial, and federal levels), industry regulations, and voluntary compliance measures. Learn what Canadian businesses are doing to stay compliant, competitive and leverage voluntary standards to build trust and credibility.
True North Compliance Podcast
From Carport to Nine Clinics: Jennifer Desloges on Growing Jade Clinics
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Jennifer Desloges is the founder of Jade Clinics who talks about what happens when an industry has no rules and practitioners have to set their own. She explains why she built her own certification and sterilization standards from scratch, and how she incorporates ideas from other industries, such as using microscopes in her clinics. Jennifer also shares why she moved her business away from a franchise model after 12 years.
Episode list and show notes: True North Compliance Podcast
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Shawn O'Hara: Welcome, everyone. My guest today is Jennifer Desloges, who is the founder and president of Jade Clinics, one of Canada's leading electrolysis and permanent hair removal providers. She started the business in 1989 out of a converted carport in Chilliwack, BC; her own struggle with PCOS-related hair growth led her to discover electrolysis. Over more than three decades, she's trained nearly 100 practitioners and developed the proprietary Jade electrolysis method.
Today, Jade Clinics is a true family business, with her husband and children playing key roles, and Jennifer continuing to lead with a client-first mission to end the torment of unwanted hair for good. Jade Clinics has grown from that single-operator studio and now operates nine locations across the country and is working on their 10th. Welcome, Jennifer.
Jennifer Desloges: Thank you for having me, Shawn.
Shawn O'Hara: So you recently moved away from the franchise model. You've been buying back locations and bringing the clinics under corporate ownership. What drove that decision? What were the problems you were trying to solve, and what's changed operationally?
Jennifer Desloges: We tried the franchise method of expansion for 12 years, and it was quite challenging for a lot of reasons. One, what we do is not like flipping burgers. It's pretty intense training, and not everyone's a good candidate for that. It's expensive too, in that our franchise requires quite expensive equipment to get going.
One of the reasons we decided to move away from that model was that we felt the franchisees were holding us back. They were very conservative in how they wanted to spend money, and we, as the franchise head, really believe that you have to spend money to make money. So it often felt like we were pulling a big bag of sand with us, trying to convince them that our time in the industry was sufficient to make these decisions about spending money.
We finally decided, when their renewals came up, that we didn't want to pursue that model anymore, and we offered to buy them out, or a couple of them went out on their own outside the Jade banner. We feel it was the very best decision for us as a company. We went down in our number of clinics when that transition happened, but now we're back to almost where we were, and our revenues have doubled what we were doing in the franchise system.
Shawn O'Hara: They doubled because of your procedures and the equipment and so on?
Jennifer Desloges: They doubled because of our willingness to market and spend those marketing dollars that our franchisees just didn't see the desire to do. Obviously marketing is a huge part of every business. If people don't know you're there, you're not going to be successful, no matter how good you are at what you do.
Shawn O'Hara: It'd be interesting to see how the ones who spun off end up doing.
Jennifer Desloges: I don't think they've done very well, to be honest.
Shawn O'Hara: They're viewing the marketing as an expense, not...
Jennifer Desloges: Yeah, exactly. It's a huge differential, right? You have to market, you have to let people know you're there. Plus, I think how we looked at our employees was a lot different as well. We look at them as our biggest investment. We wanted to start doing benefits, and they were resistant to that. And now we find that the benefits are a big part of our retention.
Shawn O'Hara: Good, that's really good. That's a neat thing to learn.
Jennifer Desloges: Yeah, in this day and age, people really look at extended health benefits as a big plus in their employment, and a lot of our staff now are verging over 10 years with us, and a lot of them are five-plus. To be able to say to them, 'We appreciate your loyalty and dedication to our company,' it's huge.
Shawn O'Hara: That's a huge amount of stability too, five and ten years. So is your model that people can go to any Jade clinic and the offerings are very similar now, or identical?
Jennifer Desloges: The only thing different between one clinic and the next is half of our clinics now offer microneedling with radiofrequency, and just under half don't. Microneedling was a service I decided to pursue because a lot of times people who've had a hair problem have issues with trauma to their skin that's caused permanent scarring, and microneedling with radiofrequency can help with that scarring and bring their skin back to beautiful.
That's always been our goal as a company: to help people feel good in their own skin.
Shawn O'Hara: It's a good philosophy to have.
Jennifer Desloges: It's how I felt. I went through a lot of years where I struggled with hair and the trauma it caused my skin, and I've lived that journey. Our goal with our company is to try to help the people out there who are suffering and don't feel good in their own skin.
Shawn O'Hara: From everything you learned, you developed the Jade method.
Jennifer Desloges: Yeah, I'm a perfectionist. As I'm working, I'm always thinking, 'How can I do this better? How can it be more comfortable? How can it be more effective?' Just asking those questions continually has brought new ideas and new systems into our company. An example of that is the microscope.
I was watching, I think it was ER or one of those earlier medical programs, and they were using loupes and surgical microscopes, and I thought, 'That would really make a difference for me, to be able to see better.' I've got very good eyesight, but the typical career span for an electrologist is about 10 years, because of the eye strain and the neck issues from constantly craning in to see.
I researched and found Zeiss Canada, and they met with me and showed me a microscope. I looked through it, and in 30 seconds I said, 'Yeah, I need this.' My husband wasn't as thrilled as I was, but this was about six months into my practice, so very early on. And it made such a huge difference in the exactness of the work, which translates into better results, less trauma to the skin, less discomfort.
But that's just one example. There are so many things I've done differently. I tried for many years to get the associations to do things differently as well, and that's when I started teaching, once I gave up on just informing and sharing, because that didn't work.
A lot of people are doing this as a side business in their home, and they don't want to invest in a microscope. They're not cheap. Or even something as simple as a sterilizer. A lot of electrologists still out there are using liquid sterilants, which aren't verifiable. They're not something I would want to use with my daughter as the next client on the table.
So when I first graduated, I felt very uncomfortable with the sterilizing method I'd learned. I contacted my dentist and said, 'Do you think I could come in and learn what you do in this area? I just don't feel comfortable.' He allowed me to do that, and I learned how to properly sterilize. I was the first one in BC to have a sterilizer, and it's still not even a standard thing right now, unfortunately.
It's like, why would you take the risk of trading hair for a disease? Hep C is very tenacious, and you need to know that the next person on the table is 100% safe.
Shawn O'Hara: Fascinating. That's actually the mark of a true entrepreneur, sometimes called swipe and deploy: being able to learn something and apply it in something completely different.
Jennifer Desloges: Oh, I've done that many times. The anesthetic was another thing we do very differently, and there's no one in Canada, really, who does it that I haven't trained. We use nurses and doctors to inject local anesthetic, so we can do our work with our clients feeling nothing and in complete comfort.
I learned that from a hygienist friend of mine. Her son and my son played hockey together, and she was telling me about an injector used for the roof of the mouth, because they couldn't use needles there for dentistry. I said, 'You've got to try that machine and tell me if it works on your leg, and whether the skin stays intact.'
So she tried it on her next working day and called me and said, 'Everything seems fine. I couldn't feel... I plucked a hair and couldn't feel anything.' I said, 'You said the P word in front of me.' But it worked, so she gave me the contact information, and I reached out to them, because I knew it wasn't something we could do with needles, that would be crossing the boundary of acting as a medical professional.
I contacted the company and said, 'Could you do this for us?' We had quite a few meetings, and they changed the parameters of how it worked, because in dentistry they wanted it deep and narrow, and we wanted it shallow and wide. So they changed the parameters, and we started using it.
It was called a Matajet, and we were able to inject the Xylocaine without needles. It was a vortex that spun the liquid and punctured like a hurricane, and that's what it felt like. But clients loved it, because then they didn't feel the electrolysis at all, they had a couple of minutes of discomfort as we injected, and then 20 to 30 minutes of feeling nothing. It was great.
Now we have nurses who use needles, so it's a little less traumatic, feels quite a bit better, and works wonderfully. And we have a medical person there making sure everyone's in a safe environment.
Shawn O'Hara: Yeah, that's neat. I remember my mother going through electrolysis, in Chilliwack, before you opened your clinic, and that seemed painful. She'd come back all red and tell me it hurt.
Jennifer Desloges: Yeah.
Shawn O'Hara: So you've been very much a pioneer in the industry and done a lot of new things. Is the electrolysis industry regulated at all?
Jennifer Desloges: Not in Canada, outside of Manitoba. Manitoba did go through and put government regulations on it, but it backfired, because this is an industry where you don't understand how it works, or who's good at it, if you're not good at it yourself. You don't know what you don't know. So it's really stagnated growth in Manitoba.
That being said, it is very important that people understand who they're going to, whether they're good at what they do or not. So I always tell people to consider three parameters of treatment: you shouldn't feel the needle going in, you should feel the current, and it should be uncomfortable but not intolerable, and you should not feel the hair being taken out.
If those parameters are met, you're in a good place, as long as they're sterilizing and you're in a safe environment. When you feel the hair come out, it's undoubtedly coming back, and it doesn't matter what's happening with you hormonally. That, unfortunately, is often the reason some electrologists think they're not getting results: they think it's because of the person's hormonal conditions.
But we deal with blood, we don't deal with hormones. If you take away the blood, you take away the food, and the hair can't grow. Some people just don't know what they don't know. It's not that they have bad intentions, they just don't know.
Shawn O'Hara: That's why you started training.
Jennifer Desloges: That is exactly why I started training. It's also why I started franchising: I wanted to have a clinic in every major city, so there was a place people could go that was safe and had quality work. There's someone at home right now suffering, and I want to help them.
Shawn O'Hara: Does an electrologist need a certification, then? If it's someone you don't train, or do you have your own certification process?
Jennifer Desloges: Back in 1996, I went through the government and got approved as a vocational school, so people could get student loans to take my training. But we moved away from that, because the government just slowed everything down. We wanted to do things a little differently.
Our program has changed probably four times over the course of me teaching, and you learn a lot when you teach. So like anything, you have to change and pivot and develop. In Canada, there are no regulations outside of Manitoba. You could say, 'I'm an electrologist,' put your sign up, and start treating people with absolutely zero training.
Would I recommend that? Absolutely not. This is a very precise business. It's very difficult to learn electrolysis. It's not an easy career. But once you understand it, get your basics down, you're going to find it very relaxing work, very profound. Personally, I love it. To me, it's the best video game ever.
I just love doing what I do. When I'm at home watching a movie, I think, 'I could be at work helping somebody.' It's just in my heart, and I love it. It's relaxing. A lot of the staff say it's like meditation. If they're upset when they go to work, it doesn't take long before they feel calm and relaxed. Once you get over that first hurdle of learning it, it becomes something that's just joyful.
Shawn O'Hara: It's interesting, so it's high-skill, it takes time to learn, and it's detailed. How does that compare to what I know about laser treatments, for example, which doesn't seem to be, should I say, as skilled, but is more regulated?
Jennifer Desloges: Yeah, lasers are radiation. Any monkey could do them, you could train anyone to do them. I think a lot of laser companies give like a half-day training, if that. So there's not a lot of training that goes into it, but the machine itself can be very damaging. The machines used in electrolysis can scar you, but they're not going to radiate you. Plus, laser isn't permanent, it's something you have to do forever, whereas electrolysis has an end game. It's a series of treatments, and then you're done for the rest of your life.
So they're totally different. But I love that laser came along. One, it brought hair removal out of the closet. Before laser, a lot of people felt shame around having unwanted hair, and now it's just mainstream. For that reason, I think laser has been amazing. They market it a lot, their machines are very expensive, so they had the money to put into marketing, and that really helped the hair removal industry as a whole.
I was teaching electrolysis at the time, and a lot of laser companies offered me free machines to teach to my students, and I just said no. I have no idea what the long-term effect is going to be with these machines. And I always ask myself, 'Would I do it to my daughter? Would I do it to my son?' And if the answer's no, I'm not going to do it to anyone else's.
Electrolysis has been around since 1869. We know there are no side effects other than hair loss, which is exactly what we want.
Shawn O'Hara: That's a long time, 1869.
Jennifer Desloges: Yep, tried and true. Obviously we do it differently today than they did back then. They started out with a battery, and now we use electrical current. Like anything, we're not washing our clothes against a rock anymore. But it's definitely been around, and electricity has been used on the human body for a long time, and we know what that does, and that there are no side effects. So I feel very confident with that.
Shawn O'Hara: And it's evolved. If someone's looking for an electrologist, since anybody can call themselves one, what should they look for, if it's not a Jade clinic, if they're out of your geographic area, say?
Jennifer Desloges: I always say the parameters of treatment are the thing that's going to always set you straight. Make sure that at a consult, they do a free sample treatment on you, so you can feel whether you feel that needle go in, or whether you feel the hair being taken out. If you do, don't go there. It's as simple as that.
Ask them about their sterilizing. Do they have third-party verification? Do they use an autoclave? We use the same machinery as the hospital does. We use single-use disposable needles, and believe it or not, there are people out there who reuse needles. I actually had a client come in for a consult recently who said, 'Oh, I brought my needle with me.' And I said, 'We use disposable needles.' So I asked her if she wanted me to dispose of it for her, which she did.
But that is really scary, because needles degrade, and they can't stay hygienic and sterile from treatment to treatment. So just beware, ask the right questions.
Shawn O'Hara: She had her own needle.
Jennifer Desloges: She did. The client brought a needle that the electrologist had given her.
Shawn O'Hara: Wonder how many uses it had been through.
Jennifer Desloges: Oh my gosh, I don't even want to go there, Shawn. I don't want to think about it. It's terrible.
Shawn O'Hara: I was going to go off topic here with needles, but I remember, I was in the Army Reserve, and I remember the day they changed the regulation. It was when AIDS came out, and they used to pop blisters with the same needles. They had to stop doing that, and it was a fresh needle for everybody.
Jennifer Desloges: When was that? What year?
Shawn O'Hara: That would have been around 1983.
Jennifer Desloges: Wow.
Shawn O'Hara: Yeah, that was a thing.
Jennifer Desloges: Yeah.
Shawn O'Hara: What's the biggest ongoing challenge in keeping treatment quality and safety practices and compliance consistent across your clinics?
Jennifer Desloges: I think as I get older, that's going to become the challenge, because currently I visit all the clinics. I do my little road trips every three weeks from the island. I go over to the mainland and check out all the clinics between Vancouver and Abbotsford. And once every two months, I head out to Toronto.
I will admit I did skip this January's trip because the weather there was so bad this year. But I have really good people in all of my clinics. They've been with me for a long time. I think just about every clinic has someone who's been with me 10 years, or been doing electrolysis at least that long.
So having good quality people is a huge part of my comfort. But I'm still a bit of a control person, so I like to go and make sure everything's clean, things are being done properly, check in, and see how the girls are, make sure everyone's still happy.
Shawn O'Hara: Do you still do any electrolysis work yourself?
Jennifer Desloges: Oh, definitely. I think you have to lead by example. When I'm over in Vancouver, I work in the clinic in Kitsilano, and I do anywhere from 12 to 16-hour days, every four days in a row, every three weeks. I don't think there's anyone in my system quite able to keep up with me at this point.
But I'm not getting any younger, I'm in my mid-60s now, so it's getting to that point where I'm starting to think about slowing down a little.
Shawn O'Hara: Owning yourself, which is why you train them. Do you have particular clients who insist on you?
Jennifer Desloges: Oh, definitely, clients get a comfort level with whoever their regular practitioner is, whether it's me or one of the other girls. They just get comfortable and feel that trust. So whether it's with me or somebody else, they're not always going to choose me. I'm not everyone's cup of tea, that's for sure.
I'm probably the most aggressive in what I do, because I've been doing it so long, I can read the skin before there's any situations. So I tend to use higher currents. We do have restrictions with our practitioners. We have 10 levels, and they have certain protocols depending on the level they're at.
So someone just graduating with us, the level of electricity they're allowed to use is going to be significantly lower than what I would use. That translates into maybe faster results for me, but clients being more uncomfortable.
Shawn O'Hara: And that kind of balances. So as they get better, then... So the 10 levels are current?
Jennifer Desloges: Yes, so it's not just current, but their speed and their years in. Every six months, while they're junior practitioners, I do a review with them. I watch their work, see how they're doing, and then once they hit senior level, level five and above, I do a yearly review.
Shawn O'Hara: In a personal service business like yours, clients can compare prices without knowing the standards behind the service. How do you or your clinics explain the value of the processes you provide without overwhelming or frightening them?
Jennifer Desloges: We do a free consultation, which most electrologists do, and I think the work speaks for itself. When someone comes into one of our clinics, they're going to walk into their treatment room and see that the equipment's different. They're going to see that we're using surgical microscopes, and our competitors typically are not.
They're going to see the questions we're asking them. We're trying to get a clear understanding of what they've done and how that reflects on their treatment plan. They're going to feel a sample treatment, and that's going to help them understand that they're not feeling the needle go in, they're not feeling the hair coming out.
We're educating them on that process, so that when they go to a competitor and have a sample treatment, they'll be able to distinguish whether our value is there for them or not. And I think third-party reviews are critical. We really ask our clients to help the next person find us, by doing Google reviews and that sort of thing, because we can talk all day about what we do and how great we are, but when someone else says it, it just has more power, more impact.
So we always say, pay it forward. If you're happy with what we did for you, pay it forward so someone else finds us too.
Shawn O'Hara: Yes, it does. About 95% of people are using reviews and asking people they know before making a decision.
Jennifer Desloges: Absolutely.
Shawn O'Hara: For marketing, what claims do you consider responsible?
Jennifer Desloges: If someone sticks to a treatment plan with us, we know we're going to be able to do their work within a timeframe of anywhere from six months to a year and a half, typically. It's very rare for someone to be an outlier in that timeframe. It is a series of treatments.
Faces we tend to do every two to three weeks, and body work every six to eight weeks. Those are the perfect timeframes for getting the hairs at the right stage of growth, to minimize trauma and increase results. That's part of our intake and our consult, to say, 'We're going to be a team. We can't be successful with you unless you let us.' So timing is very critical. People have to be willing to want it as much as we're willing to do it.
Shawn O'Hara: Once people get a treatment, is that it? After the six months or the year and a half, is that it, or do they work on other body parts?
Jennifer Desloges: Oh, quite often they move on to other things. I will warn clients that it's very addicting, because you get one area cleared off, and you're happy with it, and it's easy to think, 'Now I want to do this area, because this area is now bothering me.' I'd say probably 50% of our clients go on to do their whole bodies. And no, there's no area too big.
Shawn O'Hara: No area too big.
Jennifer Desloges: Yes. A lot of people think electrolysis is only for the odd hair, chin hair or upper lip hair. They don't realize we do everything, from clearing men's heads where they don't want to shave anymore, to full beard removal, eyebrows, underarms, bikini lines, full Brazilians, full legs, men's backs. There's nothing we won't do. If it's a hair, we'll treat it.
I even had a client come to me who'd had a skin transplant and had hair growing inside his mouth, and I was able to, in three treatments, get rid of that for him forever. So there's no hair we can't treat.
Shawn O'Hara: Inside his mouth, that would be really something.
Jennifer Desloges: Yeah, it was driving him crazy, because if you ever get a hair in your mouth, that's all you can think about, you've got to get it out. He had, I'd say, close to 200 hairs on that skin graft in his mouth.
Shawn O'Hara: That would be incredibly, I don't know if frustrating is the word, but it would drive some people crazy.
Jennifer Desloges: Yes. He calls me a miracle worker.
Shawn O'Hara: Yeah, I could see that.
Jennifer Desloges: And I was happy to help him.
Shawn O'Hara: Sometimes marketers make big promises and under-deliver. What questions should a business owner ask before hiring a marketer, when results must be presented responsibly?
Jennifer Desloges: This is a really loaded question, because there are a lot of marketers who make big promises and don't deliver, and we've had our fair share of those encounters. You need someone who's on fire in your industry, who believes in what you're doing. I think the marketing department we have now is really great, because the gentleman who heads it was a client.
He was actually a biker who had some issues with ingrown hairs that were causing him to need surgery. He became a client of mine, and we talked quite a bit, and he said to me, 'Jen, people need to know that you're around, that you're there, that you're able to help them.' For him, it's not just about collecting a paycheck. He really believes in our mission. And to find someone like that is golden.
It's not enough to have someone who says they're good at marketing. We've been down that road too many times. But to find someone who's behind your mission and believes in you and wants to help, that's a good marketer. They'll show you analytics, analytics are always what a marketer will show you, but it's what's happening with your bottom line that matters.
Right now, we've been working with this gentleman for about six months. All of my practitioners are saying in staff meetings, 'I'm getting busier, I'm having more consults.' And that's what you want to see, that positive influx of people walking through the door. If that's not happening, move on.
Shawn O'Hara: It goes then beyond a specialty in marketing and industry, into somebody who genuinely believes.
Jennifer Desloges: Yes. They do have to have a skill set, but if they don't believe, and it's just a paycheck for them, I don't think that's the best either.
Shawn O'Hara: They don't go that extra distance.
Jennifer Desloges: Yeah.
Shawn O'Hara: What keeps you up at night? Is it regulatory, standards, recruiting, what are the stressors?
Jennifer Desloges: I think there's always something. I tend to be quite a calm person, and I have faith that the universe is always going to help me do better and be better. When something's not going well, I look for the gem in it. I look for what the story is telling me, what I can do better.
An example of that: we had RNs as our injectors for probably 13 years, and then the College of Nurses decided to change the protocols and what the nurses were allowed to do. So we had to pivot. We had to hire nurse practitioners or doctors to do our injections for us, and that was difficult.
We had some really long-term RNs who'd worked with us for many years that we unfortunately had to let go. Hopefully some will come back, go back to school, become nurse practitioners, or maybe they'll want to train and become an electrologist with us. But you have to go with it, go with the flow.
Did I do seven days of interviews in a row, 12 hours a day, to get those nurse practitioners and doctors to fill the clinics? Yes, I did. I actually lost my voice on the last day. But you just grind it out and get it done. When something's difficult, you just work it until it's done. What do they say, eat the frog.
Shawn O'Hara: Yes, that's right.
Jennifer Desloges: I think the best trait of an entrepreneur is tenacity. You don't lose if you never give up, because eventually you win.
Shawn O'Hara: You always have problems.
Jennifer Desloges: There's always something.
Shawn O'Hara: Yeah. I heard a story of somebody complaining to a senior business owner about all these problems, and he said, 'Get in the car,' and drove him out to the cemetery, and said, 'Get out, look around, those people don't have problems. If you're in business, you always do.' But the point is, keep going and keep solving them.
Jennifer Desloges: Yeah, be a dog on a bone, just keep working it.
Shawn O'Hara: Yep, and that's what we have to do.
Jennifer Desloges: Yep, pivot, try something different if something's not working, try a different way around a problem.
Shawn O'Hara: Failure happens.
Jennifer Desloges: Yep.
Shawn O'Hara: As frustrating as it gets, and we want to give it all up, but failure happens.
Jennifer Desloges: Yes, failure happens usually before success would happen, right?
Shawn O'Hara: I guess by definition it actually has to.
Jennifer Desloges: Yeah, if you don't give up, then you can't fail.
Shawn O'Hara: Yeah. Where are your locations now, as of this recording?
Jennifer Desloges: We have two on the island, one in Duncan and one in Victoria. We have Vancouver, Richmond, Langley, Surrey, Abbotsford, Kamloops, and one in Oakville, Ontario. Our next one looks like it'll be Calgary, sometime before the end of this year.
Shawn O'Hara: Good, so do you need potential staff in an area, or do people go out there?
Jennifer Desloges: The Calgary one, we have a senior practitioner who wants to relocate there, but we'll hire two more that we'll train, so there'll be three. In Kamloops, we opened last September, trained two new girls there, they're actually sisters, and they're doing fantastic. We had about six months where the clinic wasn't making revenue while they trained, but that was okay, because we have a long-term goal for them.
Shawn O'Hara: If someone's an electrologist now, interested in becoming part of Jade, and they're in a different geographic area, that you'd have to, I guess, train or retrain, is that a conversation you'd be open to?
Jennifer Desloges: Absolutely. Our Oakville clinic, when it converted back from a franchise location, we actually hired an electrologist who'd trained somewhere else, I think she trained in Europe, I can't remember now. But she's been a great hire. I went out there to train with her, showed her how to use the microscope, and within five minutes she was using it well. She's been one of my greatest hires, such a positive person, she's amazing, she runs that clinic like an army.
Yeah, I would definitely be interested in having a conversation with any electrologist who wants to learn, be better, work for us. It would definitely be a door I'd be willing to open.
Shawn O'Hara: Even the ones who are trying to run their own business and are frustrated, who just want to do their skill, do their trade, and help people, not run their own business, that could also be ideal?
Jennifer Desloges: Yeah, for sure, I would be very open to that, as long as they're willing to learn.
Shawn O'Hara: Anywhere in Canada?
Jennifer Desloges: Yeah.
Shawn O'Hara: Thank you, Jennifer. How can people contact you?
Jennifer Desloges: They can go to our website, jadeclinics.com. They can reach out by email to info@jadeclinics.com, or they can call the call center at 1-888-588-0818.
Shawn O'Hara: Do you have a call center? Is that for all the clinics?
Jennifer Desloges: Yes, none of the clinics have phones in them. Everything is routed through our call center, and she books all the appointments, answers questions, does the emails. Kat is our go-to girl there, she's been with me for over 10 years and has an incredible heart and amazing way with people.
Shawn O'Hara: That must make it very peaceful in your clinics as well, no...
Jennifer Desloges: No distractions.
Shawn O'Hara: Yeah.
Jennifer Desloges: No distractions.
Shawn O'Hara: Right, which helps make it a very nice experience.
Jennifer Desloges: Yeah, we want the client on the table to have it all about them.
Shawn O'Hara: That's a part of the care above the treatment and the price and so on, is just that attention. Well, thank you, Jennifer. My guest today has been Jennifer Desloges of Jade Clinics, who currently has nine locations and is expanding. Thank you for being here, Jennifer.
Jennifer Desloges: Thank you for having me, Shawn. It's been a pleasure.
Shawn O'Hara: That's a wrap.
Show Notes
Jade Clinics
Website: jadeclinics.com
Email: info@jadeclinics.com
Phone: 1-888-588-0818
Instagram: @jadeclinics
Facebook: JadeClinics